Haier, the worldwide leader in Home Appliances & Consumer Electronics and World’s no 1 brand in Major Appliances for the 9 Consecutive Years*, today announced the launch of its latest TVC supported
the recently launched all-new range of Easy Connect LED televisions
(B92OOWB series) in India. The new TVC primarily focuses on the user
benefits of getting an LED TV that comes power full of Smart Share feature, which provides the Android mobile users a sensible way of screening their smartphone content on the massive screen without Wi-Fi network.
The two new LED TV models LE43B9200WB (108cm–Full HD) and LE32B9200WB (80cm-HD) will offer consumers a real smart viewing experience. With an available pre-loaded app like Smart View or Screen Mirroring on their Android mobile phones, users can connect with the built-in Smart Share (Miracast) feature on their new Haier TV and use mobile data to start out streaming their favorite content without fear about fixing a Wi-Fi connection reception .
The TVC, conceptualized and created together with Famous Innovations which was premiered on 19th October’ 2018 across leading TV channels including prominent GEC, Movies, News and Sports channels. For a wider reach, the TVC are going to be aired on key regional channels in languages like Bengali, Kannada, Malayalam, Punjabi, Tamil, and Telugu.
Storyboard: The new TVC may be a reflection of how the brand mirrors the user’s values and convictions. The TVC showcases the endearing relationship between a daughter and father emphasizing on how today’s generation is more technology savvy and influential in making purchase decisions for the family. The story follows a typical Indian family browsing the method of shopping for the right television for his or her household. Highlighting the features of the new Haier Easy Connect LED TV range, the commercial shines the spotlight on its Smart Share (Miracast) feature that provides the Android mobile users a sensible thanks to stream their favorite content like movies, music, videos and photos from the comfort of their couch.
When it involves campaigns, Haier displays originality and innovation in their overall conceptualization and execution. Following the core brand philosophy of ‘Inspired Living’, Haier derives inspiration from taking note of the buyer must create solutions that complement their evolving lifestyles.
Commenting on the commercial, Mr. Eric Braganza, President, Haier India said, “At Haier, we constantly understand the requirements and evolving lifestyle of our consumers. The new Haier Easy Connect LED TV series is an innovative solution designed for patrons who don’t want any technology hassles with internet connectivity when it involves entertainment. The TVC is made to shape a robust er connect with the users and also build a strong brand recall at an equivalent time. Further, with the festivities round the corner, we would like to be a neighborhood of our consumers’ celebrations and double their festivities with our exciting offers and a replacement line up.”
Source: https://timestech.in/haier-india-unveils-tv-commercial-for-its-latest-easy-connect-led-tv-range/
The two new LED TV models LE43B9200WB (108cm–Full HD) and LE32B9200WB (80cm-HD) will offer consumers a real smart viewing experience. With an available pre-loaded app like Smart View or Screen Mirroring on their Android mobile phones, users can connect with the built-in Smart Share (Miracast) feature on their new Haier TV and use mobile data to start out streaming their favorite content without fear about fixing a Wi-Fi connection reception .
The TVC, conceptualized and created together with Famous Innovations which was premiered on 19th October’ 2018 across leading TV channels including prominent GEC, Movies, News and Sports channels. For a wider reach, the TVC are going to be aired on key regional channels in languages like Bengali, Kannada, Malayalam, Punjabi, Tamil, and Telugu.
Storyboard: The new TVC may be a reflection of how the brand mirrors the user’s values and convictions. The TVC showcases the endearing relationship between a daughter and father emphasizing on how today’s generation is more technology savvy and influential in making purchase decisions for the family. The story follows a typical Indian family browsing the method of shopping for the right television for his or her household. Highlighting the features of the new Haier Easy Connect LED TV range, the commercial shines the spotlight on its Smart Share (Miracast) feature that provides the Android mobile users a sensible thanks to stream their favorite content like movies, music, videos and photos from the comfort of their couch.
When it involves campaigns, Haier displays originality and innovation in their overall conceptualization and execution. Following the core brand philosophy of ‘Inspired Living’, Haier derives inspiration from taking note of the buyer must create solutions that complement their evolving lifestyles.
Commenting on the commercial, Mr. Eric Braganza, President, Haier India said, “At Haier, we constantly understand the requirements and evolving lifestyle of our consumers. The new Haier Easy Connect LED TV series is an innovative solution designed for patrons who don’t want any technology hassles with internet connectivity when it involves entertainment. The TVC is made to shape a robust er connect with the users and also build a strong brand recall at an equivalent time. Further, with the festivities round the corner, we would like to be a neighborhood of our consumers’ celebrations and double their festivities with our exciting offers and a replacement line up.”
Source: https://timestech.in/haier-india-unveils-tv-commercial-for-its-latest-easy-connect-led-tv-range/
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